Work
Selected work.
Each of these is live, working, and handling real users. We build to ship, not to screenshot.
Three builds, three problems solved.
Shopify automation end-end Souls in Clothes
An independent British fashion brand running on a fully custom Shopify theme. The studio handles the design system, catalogue ingestion, Klaviyo lifecycle email, branded checkout, paid social, and Google/Pinterest merchandising — every layer from the storefront aesthetic to the post-purchase email runs from one operating dashboard.
- · Custom Shopify theme — pushed via Admin API, not zip upload
- · Klaviyo lifecycle: 5 flows, 5 templates, branded sender domain
- · Pinterest catalogue + GMC feed run from a single product source
Shopify ·Klaviyo ·Judge.me ·Stripe ·Google Merchant ·Pinterest
Fitness directory GymBuddy
A public directory of UK fitness professionals where every qualification claim links back to the official register. Nine categories, eighteen verifier bodies, and a verification layer that checks credentials against live public registers — not self-reported badges.
- · 123 seed listings across 9 categories
- · Credentials verified against 14 UK regulatory bodies
- · PT, yoga, pilates, crossfit, massage, sauna, spa, nutrition, physio
Next.js ·Tailwind ·TypeScript ·Vercel
AI receptionist Inbound Line
A voice AI receptionist that answers calls around the clock, qualifies leads via natural conversation, books appointments directly into the calendar, and routes urgent calls to the right person. Built for trades, clinics, and service businesses where a missed call is a missed job.
- · 24/7 call answering with natural conversation
- · Lead qualification via configurable question trees
- · Direct calendar booking via Cal.com integration
Anthropic ·Twilio ·Supabase ·Cal.com
Automation QuoteForge
A quoting automation that takes an inbound project brief, generates a scoped proposal with line items and terms, renders it as a branded PDF, and sends it for e-signature — all within 60 seconds of the brief landing. Built for the studio, now available as a product.
- · Brief to signed PDF in under 60 seconds
- · Configurable line-item templates per service tier
- · Stripe payment links embedded in the signed document
Astro ·Postgres ·Stripe ·Resend
AI greeting cards Truly
A premium greeting-card creator where the message is written by Claude, the artwork is generated by FLUX, and the finished card is printed at A5 / 350gsm and posted next-day UK by Gelato. Six art-led templates, one £11.99 price, no subscription. Built as a direct alternative to the assembly-line incumbents.
- · £11.99 per card, all-in: card + print + next-day UK delivery
- · Six art-led templates — Ink, Dusk, Bloom, Grid, Noir, Gilt
- · A5, 350gsm, printed and posted within 24 hours of payment
Next.js 16 ·Claude API ·FLUX ·Stripe ·Gelato Print
Reputation automation ReplyMark
A reputation-automation SaaS for UK businesses with under-30% Google review response rates. ReplyMark drafts replies in the business's own voice; the Latitude tier auto-posts directly via Google API once thirty approved drafts establish a trust baseline. Built on a self-hosted n8n + Supabase + Claude pipeline so unit economics work at small scale.
- · 95% of UK businesses don't respond to their Google reviews
- · Two tiers — Starter (drafted) at £350/mo, Latitude (auto) at £650/mo
- · Self-hosted n8n on Hetzner ARM keeps fixed costs under €3/month
n8n ·Supabase ·Claude Sonnet ·Outscraper ·Cloudflare